Câmara Municipal de Espinho
The graphic identity of an institution is one of its main assets. It is through the graphic identity that the institution transmits its values, its philosophy, which becomes visible and recognized by its public.
Whenever someone contacts Espinho and visits the city, from using his services to viewing an ad to an initiative, he forms an image of the city.
How people understand and react to the image they want to convey depends on the clarity and consistency of the form of communication. That is why quality and rigour in implementing the new brand are crucial.