CIARV is the representation of a very dynamic and continuous reinvention of the Municipality of Arcos de Valdevez.

CIARV assumes a leading role in all its competences and will be the home of a Nature and Water project. It will be the seat of creation and dynamism of a new way of being in Nature.

The briefing of this communication project is naturally linked to Nature and Water. 

CIARV being a reference building, it intends to associate the identity to the shape of the building by its bold, innovative and scientific iconographic architecture. 

Water
The representation of Water as a common element of the whole CIARV project, and Nature as a large area of experimentation, are strategic imperatives. The bubble of air is the connection of the aquatic world to all the others presenting itself as a solution of excellence. The air bubble is Oxygen and Life.

Movement
One of CIARV’s major assets is its openness to society through multiple areas of interest. Thus, it is intended that all Bubbles are dynamically organized, transmitting fluidity, freshness, but above all, two directions of flow – give and receive.

Organisation
The graphic identity of each CIARV initiative implies the chromatic and formal reworking of the Bubbles creating new cohesive groups with new meanings. The demonstration that these groups are a mass and represent unity in itself is synonymous with CIARV’s spirit of compromise and sharing, genetics.

The graphic identity of an institution is one of its main assets. It is through the graphic identity that the institution transmits its values, its philosophy, which becomes visible and recognized by its public.

Whenever someone contacts Espinho and visits the city, from using his services to viewing an ad to an initiative, he forms an image of the city.

Graphic Standards

Initiatives to be developed

How people understand and react to the image they want to convey depends on the clarity and consistency of the form of communication. That is why quality and rigour in implementing the new brand are crucial.